Sales, communication and soft skills

Nick Thomas’ breadth of expertise across sales, coaching, accelerated learning and NLP allows him to create and deliver unique, tailored training programmes to address the needs of any client. Areas of particular strength include:

  • B2B sales in the Insurance and Financial Services sector
  • Consultative and SPIN selling
  • Challenger sales
  • Understanding and addressing modern buyer dynamics
  • Relationship building, rapport and trust
  • Hybrid and virtual sales and communication skills
  • Questioning and listening skills
  • Behavioural psychology for sales
  • Sales management and coaching

Technical insurance

Delivered by Associates selected for their high level of specialist insurance expertise allied to strong training delivery skills and experience. Training can be provided for almost every class of business at Introductory, Intermediate and Advanced Levels. In addition, we focus on topical, contemporary matters and the practical issues and implications for insurance professionals. Standard ‘off the peg’ and bespoke solutions are available.


Management and Leadership

Nick partners with a subject matter expert to deliver an extensive range of tailored training solutions. Programmes can include:

  • ‘Introduction to management and leadership’
  • ‘Situational leadership’
  • ‘Coaching skills for leaders and managers’
  • ‘Performance management’
  • ‘Team dynamics including team development’
  • ‘Emotional Intelligence’
  • ‘Hybrid Management’

Customer Service

Nick partners with an award-winning customer service provider [including ‘Best UK Customer Service Training provider 2022’] to deliver an extensive range of up to the minute customer service solutions. Sessions are tailored to client needs and can include:

  • ‘Turning customers into Brand Ambassadors’
  • ‘Complaint handling skills’
  • ‘Call handling skills’
  • ‘Managing difficult conversations’

Performance, resilience, and health

Whilst the link between employee health, engagement and performance has long been understood, it was the  dramatic pivot to virtual and remote working that proved a tipping point for many employers in understanding the vital importance of supporting and promoting their employees in these areas. Nick’s own recovery from chronic illness fostered a  passion for performance and health, and he developed this interest to become a widely qualified coach. He now partners with other subject matter specialists to deliver the highest quality content to clients, including:

Training Delivery

All members of the team have extensive experience delivering:

Online - webinar or virtual workshop sessions

Face to face workshops - half or full day options

To enhance learning outcomes, sessions are interactive and engaging, with the opportunity for high levels of practice. They will often be supported by:

Pre and post workshop assignments

Training workbooks

We can further enhance and embed learning through a range of supporting interventions to include:

Bitesize video content for anytime access

Supporting materials such as aide memoires and infographics

In addition, we can provide the following resources as required:

Video meeting/sales call analysis and feedback

Email support

Follow up and refresher sessions



Research shows that ‘Top Performers [in sales] are 1.5x more likely to receive coaching on a regular, ongoing schedule. Further, Top Performing Sellers are more likely to devote more of their time to being coached each week compared to other sellers’ [I]

Nick and several of our Associates are professionally qualified and highly practiced coaches. We provide coaching face to face or via online media in sales; performance, resilience and health; leadership and management; customer service.


Refs: I The Top Performing Sales Manager Benchmark Report, RAIN Group